Home/Care Homes/Kent/SENSE - 89 Hastings Avenue

SENSE - 89 Hastings Avenue

89 Hastings Avenue, Margate, Kent, CT9 2SQ · Operated by BRAND Sense - The National Deafblind and Rubella Association
CQC Overall Rating
Outstanding
Beds
4
Care type
Residential homes
Specialism
Learning disabilities
Registered since
29 November 2010
Last inspection
7 February 2019
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CQC ratings by category

Inspected 7 February 2019 · report published 4 April 2019
Safe
Outstanding
Effective
Outstanding
Caring
Outstanding
Responsive
Outstanding
Well-led
Outstanding

What inspectors found

89 Hastings Avenue is a small residential care home currently supporting four adults with sensory, physical, and learning needs. The service focuses heavily on promoting independence, choice, and inclusion, allowing residents to live as ordinary and fulfilling lives as possible. Staff do not wear uniforms, and the overall atmosphere is designed around the personal goals and preferences of each individual. Relatives consistently describe the home as an amazing place where their family members thrive, noting dramatic positive changes in residents' confidence, health, and social lives since moving in.

When it comes to safety, the home takes an innovative approach by creating personalized picture and video safe guides using British Sign Language to help residents understand safety and speak up about concerns. Staff carefully balance protection with positive risk-taking, such as sourcing mobile hoists and assessing new activities like rock climbing to ensure residents can enjoy holidays and hobbies without limitations.

The care provided is exceptionally effective, leading to outcomes that exceed expectations. Staff utilize specialized communication aids and tailored health programs, resulting in remarkable milestones such as significant weight loss, increased physical fitness, and the ability to swim long distances through structured healthy living plans.

The caring nature of the staff is evident in the deep, genuine relationships they build with residents. Relatives frequently praise the team for knowing their loved ones intently, eliminating past isolation, and treating residents with profound respect and genuine passion.

Responsiveness is demonstrated through deeply personalized care plans and flexible daily routines tailored precisely to what residents want to do, from attending late-night clubs to choosing their own support staff via matching tools based on shared interests.

Finally, the service is exceptionally well-led, featuring a transparent culture where incidents are thoroughly investigated, staff actively reflect on daily activities through learning logs, and continuous improvements are driven by dedicated staff champions who research best practices.

Editorial summary, written from the official CQC inspection report. Read the full CQC report →

This is an editorial summary intended to make the inspection findings easier to read — it is not a substitute for the full report, and is not medical or care advice.

At a glance

Operator
BRAND Sense - The National Deafblind and Rubella Association
Regulated activity
Accommodation for persons who require nursing or personal care
Registration status
Registered
Local authority
Kent

Estimated weekly cost

We're building accurate regional cost ranges by local authority for a future update. This will show a typical weekly range for the area — an estimate, never SENSE - 89 Hastings Avenue's actual price.

Specialisms & care types

Residential homes Learning disabilitiesPhysical disabilitiesSensory impairment

Location & nearby homes

Plotted from registered coordinates · straight-line distance, not a road route.
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Frequently asked

Outstanding, following the inspection on 7 February 2019. This is the highest possible rating the CQC awards.

Yes — Learning disabilities is listed among SENSE - 89 Hastings Avenue's registered specialisms with the CQC.

SENSE - 89 Hastings Avenue is registered for 4 beds.